Alexa, Book Me a Room: Voice-Activated Travel’s Future and User Preferences
Research Objectives
To test and evaluate prototype app designs on the interface for voice bookings on the client’s app.
Approach and Methodology
One-on-One Interview
Lasting up to 60 minutes
At a central location
Sample Size: 16 IDIs
Market: Ghaziabad & Kanpur
Target Group
Male
NCCS A2B1
25-35 years
Working/Traders
Usership
Offline Hotel Booker: Must be booking hotel through travel agent or walk into the hotel at least 2-3 times a year
Online Booker: Must book hotel through OYO/Goibibo etc at least 2-3 times a year.
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