Biscuit Behavior: Understanding Snack Time Rituals and Brand Equity
Research Objectives
Understand the Biscuit Consumer & it’s Role in the Snacking Space.
Exploring and unearthing the core category codes, rituals, attitudes towards Biscuits.
Deconstructing the brand equity of client’s brand vs key Competition.
Approach and Methodology
Extended Group Discussion
With 8 Respondents
Lasting up to 2.5 hours
At a central location
SAMPLE SIZE: 24 EGDs
MARKET: Ludhiana, Moga, Una, Shimla, Jind & Panipat
Target Group
Females
25-35 years (Kids between 2 -10 years)
33-45 years (with kids between 8 -15 years) Working Women and Homemakers
SEC: A/B
Usership
Open to trying new products
Regular consumers of biscuits (Entire Family)
Consume biscuits at least 4-5 days a week
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