Book or Bounce: Understanding Online Flight & Hotel Booking Behavior

Research Objectives

Understand The Triggers & Barriers towards booking a flight/hotel

Brief Understanding of the features offered by OTAs.

Tap potential missing's and opportunity to add for client’s brand.

Approach and Methodology

Extended Group Discussions

Up to 150 Minutes

At a central location

SAMPLE SIZE: 15 EGDs

MARKET: Delhi NCR, Bangalore & Mumbai

Target Group

Male & Female

26-45 years

Single, Married with/out kid

Salaried/ Self Employed

SEC – A1+/A1/A2

Usership

FLIGHT BOOKINGS: Users of Cleartrip, GoIBIBO,and MakeMyTrip.

FREQUENT FLYER: Fan of Cleartrip  Must use Cleartrip for flight bookings (20+ times) in the past year, on business or leisure

REGULAR FLYER: Preferrers of Cleartrip GI & MMT  Must use Cleartrip , GI & MMT brand for flight bookings (10-20 times) in the past year, on business or leisure

OCCASIONAL FLYER: Preferrers of Cleartrip, GI & MMT  Must use Cleartrip, GI and MMT brand for flight bookings (3-10 times) in the past year, on business or leisure

New users of Cleartrip, GI & MMT  Must use Cleartrip, GI & MMT brand for flight bookings and must have started using in the past 6-9 months (1-2 bookings)

HOTEL BOOKINGS: Users of Booking.com ClearTrip, MakeMyTrip, GoIbibo)

Must be using their preffered platform for hotel bookings, at least 3-5 times in the last 9 months

Back To All

Travel Calling: What Makes a Destination Aspirational for Young Indians

It explores how travel connects to identity, aspiration, and lifestyle—especially among those who have visited or plan to visit Singapore. The findings spotlight how travelers research, dream, and decide—offering cues to build emotional resonance in destination marketing.

Jet Set Go: Insights into International Travel Booking Decisions and Planning Preferences

This study investigates how Indian travelers plan and book international holidays. Insights reveal key destinations, barriers to booking via OTAs, and what inspires trust, convenience, personalization, and overall satisfaction in planning a seamless global getaway.