Book Smart, Not Hard: Online vs Offline Hotel Booking Preferences and Insights
Research Objectives
To evaluate propositions
To understand the potential of the ideas
To arrive of the proposition which would create a stronger disposition towards client’s brand.
Approach and Methodology
Focus Group Discussions
With 8 Respondents
Lasting up to 90 minutes
At a Central Venue
Sample Size: 12 FGDs
Market: Chennai, Coimbatore & Madurai
Target Group
Male
NCCS A
18-30 years
Working Professionals and businessman, students
Usership
Offline Hotel Booker: Must be booking at least 2-3 hotels a year for leisure/business trip through travel agent/ Over the call or walk-into the hotel.
Online Hotel Booker: Must be booking at least 2-3 hotels a year for leisure/business trip through OTAs like MMT/Goibibo/Cleartrip/Agoda etc.
What Clicks with Online Hotel Booking Users and Non-Users: Overcoming Barriers
This research tests four hotel booking concepts for an OTA brand, evaluating their uniqueness, appeal, and ability to overcome booking barriers. It includes both OTA users and offline bookers. The study identifies the route to connect with the digital traveler.
Plastic to Points: Traveler Preferences for Co-Branded Credit Cards
This case study examines the expectations and perceptions of co-branded credit cards among frequent OTA users. It evaluates consumer satisfaction, usage patterns, and reactions to a proposed new credit card offering, providing insights for targeted innovation.
From Aisle to Aisle: Inside the Travel Bag Choices of Modern Travelers
This study tracks consumer preferences in travel bags through 40 in-depth interviews conducted in Delhi and Mumbai. It maps the purchase journey, explores emotional and functional drivers, and analyzes brand positioning for VIP, Wildcraft, Samsonite, Safari, and American Tourister.