Breath of Concern: Perception of Air Pollution and its Health Impacts
Research Objectives
To explore the overall attitudes and behaviour towards air pollution, their perception about air pollution and its impact on their health.
To understand the need states and territories obtained and need gaps and potential products.
Approach and Methodology
Focus Group Discussion
With 6 Respondents
2 Hours
At a central location
SAMPLE SIZE: 8 FGDs
MARKET: Delhi, Mumbai, Bangalore & Patna
Target Group
50% Male and 50% Female
75% SEC A, 25% SEC B2/C1
4 Target Groups:
20-25 – mix of fresh graduates, young professionals, singles, SEC A
26-35 -DINC, Young Family, New Mothers, SEC A
36-45 – Older families, experienced mothers, experienced fathers, SEC A
30-40 – belonging to the lower middle class, SEC B2/C, mix of joint/nuclear families with kids
Usership
Health Issues:
Young families, parents who have themselves developed nasal issues such as simple cold / runny nose / blocked nose sufferers or those with rhinitis, sinus, chronic or frequent sufferers of nasal congestion & allergies (not asthma) or who have children with nasal issues, and people who are more prone to pollution related congestions in the last 3 months.
Early Adopters of new nasal care solutions such as nasal sprays, air masks / air purifiers in home