Burger Kingdom: Deconstructing QSR Burger Experiences and Loyalty Drivers
Research Objectives
To understand consumer’s associations with & perceptions of “Fast Food” in their life.
Deconstructing dining experience specifically for Burger consumer.
Cues to Enhance client’s brand Experience.
Approach and Methodology
Focus Group Discussions
With 8 Respondents
1.5-2 hours
At a central location
SAMPLE SIZE: 18 FGDs
MARKET: Delhi, & Mumbai
Target Group
Male
18-25 years and 26-35 years
Student, Working Professional & Businessman
SEC – A2/A3/B1
Usership
Must be a frequent QSR consumers.
Must do dine-in at least twice in QSRs a month.
Regular consumer of BK & McDonalds.
Lapser of BK & McDonalds consumer.
Mix of Veg & Non-veg consumer.
Must consume burger at least 1- 2 times a month from any QSR.
Energy in a Bottle: Testing Appeal of a New Drink Category in India's Market
The study evaluates multiple beverage categories—coffee, energy drinks, juices—based on taste, packaging, routine fit and consumer preferences. Feedback from moms, students, and professionals provides insights into how new drinks can claim their space and stand out in India's market.
Crunch Time: Rebooting the Hi-Fibre Digestive Biscuit Category With Consumer Insights
Through a mix of ethnographic interviews, online boards, and MGDs, this study explores consumption rituals of high-fibre digestive biscuits. The study identifies key motivations, brand disconnects, communication gaps, and factors that influence both trial and long-term loyalty.
Cream Filled: Growth Blocks in Packaged Cakes and Cream Biscuits
It uncovers consumption frequency, brand preferences, and reasons for lapsing or switching from packaged snacks. The research offers nuanced insights into evolving habits around cakes, cream biscuits, and chocolate cookies across youth and family audiences