top of page

Chilling Preferences: Evolution of Beer Consumption and Brand Perceptions

image

Research Objectives

Understanding the triggers, barriers and opportunities for Non-Alcoholic Beers

Approach and Methodology

Mini Group Discussion & Home Immerisions

With 5 people, One-on-one Interview

Lasting up to 120 minutes

At a Central Venue, In-home interview

Sample Size: 10 MGDs & 8 Home Immersions

Market: Delhi, Mumbai, Bangalore & Ahmedabad

Target Group

Male & Female

NCCS A

25-30 years

Equal mix of Abstainers, Beer loyalists and Non-Alcoholic beer consumers

Usership

Abstainers – Must not consume alcohol in any format like Beer, Vodka, Rum, Whisky, Non-alcoholic beer, Scotch in their life.

Beer Loyalist – Must be aware of and consuming regularly premium beer like Heineken, Budweiser, Budweiser Magnum, Carlsberg, Corona, Bira, White Rhino etc.

Non-Alcoholic Beer Users - Must be aware of and consuming regularly Non-Alcohol 0.0% premium beer.

Energy in a Bottle: Testing Appeal of a New Drink Category in India​'s Market

The study evaluates multiple beverage categories—coffee, energy drinks, juices—based on taste, packaging, routine fit and consumer preferences. Feedback from moms, students, and professionals provides insights into how new drinks can claim their space and stand out in India's market.

Crunch Time: Rebooting the Hi-Fibre Digestive Biscuit Category​ With Consumer Insights

Through a mix of ethnographic interviews, online boards, and MGDs, this study explores consumption rituals of high-fibre digestive biscuits. The study identifies key motivations, brand disconnects, communication gaps, and factors that influence both trial and long-term loyalty.

Cream Filled: Growth Blocks in Packaged Cakes and Cream Biscuits​

It uncovers consumption frequency, brand preferences, and reasons for lapsing or switching from packaged snacks. The research offers nuanced insights into evolving habits around cakes, cream biscuits, and chocolate cookies across youth and family audiences

GET IN TOUCH WITH US!

We would love to hear from you! Whether you have a question about our services or need assistance, feel free to reach out.

bottom of page