Driven by Features: Inside the Mind of a Car Buyer and Their Expectations
Research Objectives
To understand the feature offerings in cars.
Approach and Methodology
In-Depth Interview
Lasting up to 90 minutes
At a central Venue
SAMPLE SIZE: 76 IDIs
MARKET: Delhi & Hyderabad
Target Group
Male & Female
21-45 Yrs
Student/Working/ Self Employed
SEC: A1
Usership
Must be a car owner and have purchased their current car worth 7-20 lakhs in the last 1 year.
Compact High: Owner of Grand i10, Swift
Premium Compact: Owner of Elite i20, Baleno
Mid High: Owner of Hyundai Verna, Honda City
SUV Low: Owner of EcoSport, Vitara, Brezza
SUV Mid: Owner of Creta, Duster
Must be a car enthusiast and eager to adopt new technologies and features for their cars.
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