Exploring Brand Engagement During Motorcycle Riding Events
Research Objectives
Understanding the consumer attitude towards riding and exploring the key payoffs associated with their love for riding.
Unravelling the consumer experience and culture associated with the respective riding events.
Identify opportunities for further engaging and partnering the consumers during these riding events.
Approach and Methodology
In-Depth Interview
Lasting up to 1.5 hours
At a Central Venue
SAMPLE SIZE: 18 IDIs
MARKET: Delhi, Mumbai, Pune & Lucknow
Target Group
Male
21-35 Years
Student, Early Jobber, Working Professional
SEC: A1+
Usership
Purchased a Royal Enfield, KTM, TVS Ronin, Dominar, Jawa etc. 300+cc Bike in the last 6-12 months.
Must be going for at least one 500km ride in 3 months.
Must be using his bike for daily commute.
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