Exploring the Perfect Fit, Premium Fabric, and Exceptional Feel in Men’s Formalwear
Research Objectives
To understand the product experience in terms of the fit, feel, usage, appeal, likeability, uniqueness, fit with the concept and cues of improvement on different attributes: Fit, Comfort, Fabric, Design and Color, Quality, Ease of garment care etc.
Approach and Methodology
Extended Group Discussions
With 8 Respondents
Up to 120 Minutes
At a central location
SAMPLE SIZE: 8 EGDs
MARKET: Delhi
Target Group
Male
25-35years
Working Professionals, Business Owners
SEC – A1/A1+
Single/Married
Usership
Mix of Louis Philippe, Zara, Blackberrys and Van Heusen Users.
Must have purchased a Louis Philippe, Zara, Blackberrys and Van Heusen garment in last 6 months for themselves from an Exclusive Store, a Multi brand outlet or a Large Format Retail store.
Must be regularly wearing shirts and trousers (Formals or Casuals) at least 4-5 times a week
Must have themselves purchased at least one shirt in the last 3-4 months
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