Finding the Right Story for a QSR Brand: Evaluating Scripts and Emotional Connections
Research Objectives
To evaluate the script on key parameters and overall enjoyability.
Assessing the fit and impact of the new positioning on the Client’s brand.
Gauging consumer perceptions towards the best fit for the role of Colonel.
Approach and Methodology
Focus Group Discussion
With 8 respondents
Lasting up to 1.5 hours
At a Central Venue
SAMPLE SIZE: 12 FGDs
MARKET: Delhi & Bangalore
Target Group
Male & Female
18-22 Years and 23-27 Years
College Students, Young Working Adult
NCCS: A
Unmarried
Usership
Must be a frequent QSR consumers.
Mixed consumers of KFC, MacD, Domino’s Burger king and Pizza hut.
Must be dine-in at twice a month in QSRs.
Energy in a Bottle: Testing Appeal of a New Drink Category in India's Market
The study evaluates multiple beverage categories—coffee, energy drinks, juices—based on taste, packaging, routine fit and consumer preferences. Feedback from moms, students, and professionals provides insights into how new drinks can claim their space and stand out in India's market.
Crunch Time: Rebooting the Hi-Fibre Digestive Biscuit Category With Consumer Insights
Through a mix of ethnographic interviews, online boards, and MGDs, this study explores consumption rituals of high-fibre digestive biscuits. The study identifies key motivations, brand disconnects, communication gaps, and factors that influence both trial and long-term loyalty.
Cream Filled: Growth Blocks in Packaged Cakes and Cream Biscuits
It uncovers consumption frequency, brand preferences, and reasons for lapsing or switching from packaged snacks. The research offers nuanced insights into evolving habits around cakes, cream biscuits, and chocolate cookies across youth and family audiences