Fresh Insights: Drivers and Barriers to Purchase for Air Fresheners

Research Objectives

Understand the purchasing behavior, trigger and barriers toward client’s brand.

Approach and Methodology

Consumer Connect

Lasting up to 45 Minutes

At Consumer’s home

SAMPLE SIZE: 16 IDIs

MARKET: Delhi

Target Group

Females

25-35 years

Working Women and Homemakers

SEC: A

Usership

Must be users of the Odonil Gel Variant

Must be using the product for the last 6 months at least

Must be the key decision maker for buying the product

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