From Bean to Brand: Exploring Café Culture and Coffee Preferences in India
Research Objectives
To understand competition brand perception, key drivers, category understanding and value propositions around café culture in India.
Approach and Methodology
Extended Group Discussions
2-2.5 hours
At a central location
SAMPLE SIZE: 18 EGDs
MARKET: Delhi, Mumbai & Bangalore
Target Group
Male & Female
18-35 years
Student/ Working Professional
SEC – /A1/A2
Usership
Frequent coffee consumers (At least once a week/ 4-5 times a month at an OOH coffee shop)
A mix of users from Starbucks, Blue Tokai, Third Wave & Tim Hortan.
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