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From Cart to Commercial: How Club Factory's TVCs Shape Perception
Research Objectives
Understanding brand perceptions of Club Factory and assess reactions to the latest TVCs.
Approach and Methodology
Focus Group Discussion
With 8 Respondents
Lasting up to 1.5 hours
At a Central Venue
SAMPLE SIZE: 9 FGDs
MARKET: Delhi, Lucknow & Pune
Target Group
Male & Female
18-24 Years and 25-30 Years
Students & Working Adults
SEC: A & B
Usership
Aware of Club Factory (Mix of purchasers and non-purchasers)
Aware of Club Factory recent TVCs
Frequent users of e-commerce (Amazon, FlipKart, Jabong, etc.)
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