Gifted Delights: Consumer Triggers and Barriers in FMCG Gifting Packs

Research Objectives

Exploring the Gifting Potential and the purchase behavior, motivations, triggers and barriers of consumers for client’s brand.

Approach and Methodology

Focus Group Discussion

With 8 Respondents

1.5 to 2 hours

At a central location

SAMPLE SIZE: 16 FGDs

MARKET: Delhi, Mumbai, Bangalore & Kolkata

Target Group

Males and Females

21 to 40 years

Single, Married without kid, family, married with kids

SEC A & B

Usership

All gift chocolates/ sweets / biscuits/ juices during festivals.

All to be outgoing for window shopping, grocery shopping, eating etc.

Mix user of Cadbury Celebrations, Britannia Gift packs, Haldiram Gift packs etc.

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