How COVID-19 Changed the Way We Fly Globally and Shaped Traveler Expectations
Research Objectives
Travel experience amidst COVID-19
Consumer Perception towards this ‘New Travel Archetype’ and differences when compared with the past wrt air travel.
With new set of SOPs around travel, what are the consumer anxiety areas? Will it be as relaxing and unwinding as it used to be?
what do consumers expect from us and how could we make them feel comfortable while they do make an effort to step out.
Approach and Methodology
Virtual In-Depth Interview
With 1 consumer
Lasting up to 90 minutes
Online Platform
Sample Size: 24 IDIs
Market: Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Patna, Lucknow & Ahmedabad
Target Group
Male & Female
NCCS A
25-45 years (25-35 yrs, 36-45 yrs)
Recent flyer during lockdown
Usership
OTA Flight Booker – Must be booking 3-4 flight a year through MMT/Goibibo/Cleartrip etc.
Direct Airlines Flight Booker– Must be booking 3-4 flights a year through any airline website or app.
Travel Agent Flight Booker – Must be booking 3-4 flights a year through a travel agent.
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