Jet Set Go: Insights into International Travel Booking Decisions and Planning Preferences
Research Objectives
Brief look into consumer’s international travel behaviour
Understanding the travel planning and key points considered while booking international flights.
Understanding the category barriers and key barriers to book with OTAs.
Approach and Methodology
Focus Group Discussions
With 6 Respondents
1.5-2 hours
At a central location
SAMPLE SIZE: 14 EGDs
MARKET: Delhi, Bangalore, Surat, Lucknow, Ludhiana, Kochi & Patna
Target Group
Male
25-45 years
Working Professional & Businessman
SEC – A1+
Usership
Travelled international in last 8 months
Purchasing International Flight through travel agent (mix of a-la-carte & holiday package)
Purchasing International Flight online (MMT, GI, Cleartrip, Booking.com & direct- airlines)
Travelled destination - Indonesia/ Singapore/ US/Canada/ Middle East/UAE/ European Nations.
Travel Calling: What Makes a Destination Aspirational for Young Indians
It explores how travel connects to identity, aspiration, and lifestyle—especially among those who have visited or plan to visit Singapore. The findings spotlight how travelers research, dream, and decide—offering cues to build emotional resonance in destination marketing.
Book or Bounce: Understanding Online Flight & Hotel Booking Behavior
This study examines triggers and barriers in online flight and hotel booking through group discussions. Targeting frequent and occasional travelers, it analyzes consumer journeys on online platforms. The findings pinpoint user expectations, loyalty drivers, and feature gaps.