Lens of Choice: What Drives or Delays Cataract Surgery Decisions?
Research Objectives
To understand the Cataract Patient Journey for IOL (Intra Ocular Lens) in terms of triggers and barriers, cost, and awareness
Approach and Methodology
Focus Group Discussion
With 8 Respondents
Lasting up to 2 hours
At a central Venue
SAMPLE SIZE: 09 FGDs
MARKET: Delhi, Mumbai & Bangalore
Target Group
Male & Female
50-75 Yrs
Working/ Retired people
SEC: A1+
Active lifestyle people
Usership
Must be a cataract patient with a moderate or severe condition.
Patients and IOL Users
Patients who have gone through a particular brand of IOL treatment.
Patients and IOL Considerers
Patients considering cataract surgery and non-rejector / considerer of premium IOL.
Family Members of cataract patients
Family members of cataract patients.
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