Money in Motion: Understanding Financial Flows Across India

Research Objectives

To understand consumer attitudes and behavior towards wiring/sending money across both personal and professional fronts.

Deep dive into the current client payment bank usage and behavior.

Approach and Methodology

Focus Group Discussion

With 8 respondents

Lasting up to 1.5 hours

At a Central Venue

SAMPLE SIZE: 22 FGDs

MARKET: Delhi, Mumbai, Jaunpur & Behrampur

Target Group

Male & Female

20-40 Years

Blue Collar Workers/ Small Traders

SEC: B/C

Usership

Migrants – Sending Money to Family back home

Receivers – Family members receiving money

Underbanked Consumers - Low Income Groups

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Short-Term, Big Impact: Decoding Microfinance Realities and Client Bank Perceptions

This study uncovers consumer expectations from short-term loans and perceptions of microfinance services. Through 14 focus groups, it captures feedback from borrowers relying on informal lending sources, offering direction for structured financial solutions.