Reinventing Train Travel: The Shift to Digital Ticketing and User Behavior
Research Objectives
Understanding the train booking journey
Understanding the triggers and barriers for train booking online/via apps with a focus on IRCTC and Paytm
Identifying the ideal value proposition fit for client’s brand.
Approach and Methodology
Focus Group Discussion
With 6 people
Lasting up to 90 minutes
At a Central Venue
Sample Size: 28 FGDs
Market: Jaipur, Surat, Vijaywada, Trivandrum, Aligarh, Gaya, Bhilai, Patiala & Devangere
Target Group
Male and female (60:40)
Age: 25-45 years (Split into 25-30 years, 28-35 years)
SEC A, B, C
Mix of married and unmarried
Usership
Smartphone User
Using the internet through a smartphone
Using digital payment apps
Booking railway tickets from IRCTC or Paytm (50:50) - booked train tickets via this for last 5 transactions at least in past 1 year
Google Pay User- Have been using Google Pay for at least past 3 months; making min. of 2 transactions per month
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