Exploring client’s brand launch opportunities in India

Establishing the sociocultural context in which the brand would operate

The goals, ambitions, lifestyle, and pressures that BEC would exist in

The current coping mechanisms and the pain-points/ frictions

The key set of influencers/ role-models, and media influences

Identifying the core drivers and barriers for the potential client’s brand moments

What could potentially make-up the client’s brand consumption ritual – for the different TGs

The daily drivers for consumption – they definers of the moment – when, and where

What are the other beverages it would compete with – how and why

Key objectives behind meeting and engaging with potential consumers of client’s brand in India

How has Indian lifestyle and daily demands evolved – what are the coping mechanisms and the need-gaps?

What does physical-energy and mental-focus mean to our TG, what are the payoffs expected – the solutions adopted and need-gaps?

How do Indian consumers react to client’s brand proposition routes and what connects/ disconnects?

What are the taste perceptions – likes and dislikes, and the key moments and occasions that make-up the consumption of client’s product?

How is the perceived efficacy, what pack sizes are considered optimal by the different target groups?