Snacking Gets Smarter: Mapping India’s Health-Conscious Snackers and Their Preferences

Research Objectives

Understanding the profile of the ‘health conscious’ consumers and their associations/interaction with ‘healthy snacks’

Unravelling the consumer usage and attitude towards ’Healthy snacks’ as a category

Approach and Methodology

Focus Group Discussion

With 8 Respondents

Lasting up to 2 hours

At a Central Venue

Consumer Home Visit

Lasting up to 2 hours

SAMPLE SIZE: 12 FGDs & 9 CHVs

MARKET: Delhi, Mumbai & Bangalore

Target Group

Male & Female

18-24 Years and 25-34 Years

Student, Early Jobber and Working

SEC: A1+

Usership

Consumers of premium, healthy snacks.

Like to experiment with food and flavours.

Must be consuming premium healthy snacks at least 2-3 times a week.

The premium healthy snack consumed must be at least INR. 400-500 a KG [could be buying packs which are less than a kg].

Must have bought these premium healthy snacks from stores or online and must not receive them as gift.

Must be a decision maker for the purchase of premium healthy snacks/namkeen.

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