The Daily Bread: A 360° Exploration of Bakery Category & Brand Imagery

Research Objectives

360 degree understanding of the consumers and their interaction/usage of the category as well as the brand(s)

Unravelling the key category codes? The role, need, payoff attached to ‘bread’ as a category

Associations and perceptions of the key brands in the market? Deconstructing the values, imagery, benefits, perceptions that influence consumer decision making

Assessing feedback on packaging/communication to learn and identify cues for future campaigns

Approach and Methodology

Extended Group Discussion

With 8 Respondents

Lasting up to 2.5 hours

At a central location

SAMPLE SIZE: 12 EGDs

MARKET: Delhi & Mumbai

Target Group

Females

25-45 Years

Working Women and Homemakers

SEC: A/B

Married with kid

Usership

Frequent consumers of bakery products like Croissant, muffins, Kulchas, Pav etc.

Must be consuming these products at least 2-3 times a month.

Open to trying new products available in the market.

Back To All

Bright Side Up: Fabric Cleaner Perception, Usage & Brand Communication

This FMCG study explores perceptions of cleanliness, progress, and product effectiveness in detergent usage. It uncovers what whiteness and brightness mean to consumers, brand loyalty drivers, and how users decode visual and verbal cues in detergent communication and advertising.

Gifted Delights: Consumer Triggers and Barriers in FMCG Gifting Packs

This study unpacks the gifting behavior around sweets, chocolates, and festive hampers. It identifies triggers, brand preferences, and packaging expectations during festivals. Insights help reposition everyday FMCG items as thoughtful gifting options.

Laundry Logic: Decoding Detergent Usage and Brand Loyalty for Machine Washing

Focused on machine wash users, this study deciphers the behavioral and emotional connections consumers have with detergent brands. It captures how users choose between brands and what role price, efficacy, and fragrance play in loyalty.