The Devil is in the Details: Cracking E-Commerce UX Code For Better Navigation

Research Objectives

To understand the customer’s interaction with UI/UX of Client’s app and understand how they perceive it different from other companies

What are the kind of issues that customers have faced with Payments on client’s app and other companies and what more are they looking for from Payments on client’s app

To understand how customers find a particular product (Search vs Burger Menu vs Home Page) and can the experience be made improved further

How do customers like their Search Experience on client’s app vs other companies and what more are they looking for to improve it further

Approach and Methodology

One-on-one Interview

Lasting up to 60 minutes

At Client’s Lab

Sample Size: 36 IDIs

Market: Delhi, Bangalore & Mumbai

Target Group

Male & Female

NCCS A

18-45 years [25-35 yrs, 36-45 yrs]

Usership

Frequent online shoppers from Jabong/Myntra/Flipkart/Amazon etc.

Must do online shopping at least 1-2 times a month

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