The Evolution of Beer Consumer Behavior: Crafting Emotional Connections
Research Objectives
To build a brand muse for each of the key client’s portfolio brands as well as key competition brands.
Approach and Methodology
Ethnographic Consumer Immersions
Lasting up to 120 minutes
At Consumer’s home
Sample Size: 32 Immersions
Market: Delhi, Mumbai, Bangalore, Pune, & Hyderabad
Target Group
Male & Female
SEC A1+
21-35 years
College Student/ YWA/ Working Professionals
Usership
Regular consumers of Alcoholic beverages and must be Preferers of BEER.
Must have consumed Beer at least 6 times in the last 10 occasions.
Must consume Beer at least 4-6 times a month, 2/3 times a week
Must mostly purchase/ be the decision maker for their brand of beer
Mix users of Corona, Hoegaarden, Beck’s Ice, Budweiser Magnum, Bira and Craft Beer.
Energy in a Bottle: Testing Appeal of a New Drink Category in India's Market
The study evaluates multiple beverage categories—coffee, energy drinks, juices—based on taste, packaging, routine fit and consumer preferences. Feedback from moms, students, and professionals provides insights into how new drinks can claim their space and stand out in India's market.
Crunch Time: Rebooting the Hi-Fibre Digestive Biscuit Category With Consumer Insights
Through a mix of ethnographic interviews, online boards, and MGDs, this study explores consumption rituals of high-fibre digestive biscuits. The study identifies key motivations, brand disconnects, communication gaps, and factors that influence both trial and long-term loyalty.
Cream Filled: Growth Blocks in Packaged Cakes and Cream Biscuits
It uncovers consumption frequency, brand preferences, and reasons for lapsing or switching from packaged snacks. The research offers nuanced insights into evolving habits around cakes, cream biscuits, and chocolate cookies across youth and family audiences