Visual Flavor: Creative Ad Ideas Across Media Platforms for Biscuit Consumption
Research Objectives
The discussions will be looking at 3 new ideas for advertising across TV, out of home and in store in particular. The ideas will be at an early stage so we need people with the creativity and imagination to picture what they will be look when finished and evaluate their potential. All should be non rejectors of the category, of the brand and of advertising.
Approach and Methodology
Focus Group Discussion
With 6 Respondents
2 Hours
At a central location
SAMPLE SIZE: 6 FGDs
MARKET: Delhi, Bangalore & Mumbai
Target Group
Female & Male [70:30]
21-45 years
SEC: B/C
Single and married with/out kid
Student & Working Professional
Usership
Responsible, or co-responsible, for choosing and buying food for own/ for family consumption.
Interested in grocery shopping and thoughtful about what they buy.
Regular purchasers of pre-packaged sweet biscuits.
At least occasional purchasers of other sweet and/or savoury ‘snack’ products.
A mix of brand user
Britinia, Sunfeast, Priyagold, Parle, Mcvitie’s
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