Moderators are the back-bone of Qualitative Research Fieldwork.
Our moderator is highly qualified with extensive backgrounds in psychology, sociology, anthropology, linguistics and client-side marketing. They encouraging participants to talk, prompting the discussion in appropriate directions to ensure all issues are covered, and changing the direction of the discussion when a point is felt to have been sufficiently covered. Our moderator is capable to 'control' the group interaction to ensure that the viewpoints of all participants are allowed to be expressed.
They identify and minimize the effect of these types of participant. By anticipating the likely behavior of individuals, our moderator can be in a better position to maintain continuity and an easy exchange of opinions and thoughts between individuals. Round of Questions and prompts must be completely free of bias. They are experts in carrying the discussion consist of genuine opinions of the group participants and not 'assisted answers'.