Rapidly growing in popularity, online qualitative research becoming the preferred tool of marketing research companies. Even before Covid-19, the benefits of online qualitative research were clear.

Online Qualitative offer the following advantages:

​

• Cost savings with the savings of facilities and food expenses

• Elimination of travel expenses

• Rapid recruitment of respondents Ease of simultaneous translations

Because it’s cost-effective and is ideal for targeting specific demographics, particularly younger web-savvy consumers. Online qualitative can also remove barriers for respondents, are more cost effective to run and levels of engagement are high.

Online research is suitable for a wide range of qualitative research projects. It’s ideal for engaging respondents quickly and for as short or long a time as is necessary. Even busy consumers can be targeted using online research, including time-pressed professionals, B2B participants and healthcare workers. Online research can also have the added benefit of anonymity, which in some cases can yield responses that are more candid and uninhibited.

Highlights of Online Qualitative Research

​

• We recruit from our panels, which consist of respondents that have participated in past qualitative and quantitative projects which give you the time flexibility.

• We over–recruit by at least 2 respondents for each Online FGD/IDI.

• We call the respondent to verify that they pass the screeners.

• We deliver a daily recruitment report to our clients for approval.

• All respondents are confirmed prior to the discussions.

Why Choose 'Think Design' for Online Qualitative Research

​

Think design is not your typical recruitment partner. Here is why we are different and how we provide value to our clients. Our dedicated field veterans will personally manage each step of your project and expertly troubleshoot any challenges to ensure articulate respondents and flawless executions.

​

• Our project management skills

• Excellent recruitment by using different channel

• Bi-lingual and excellent moderators

• Our high value and cost effectiveness