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Research Objectives
Consumer journey from when an ailment seemingly strikes to choice of hospital
Experience as a key need when selecting a hospital.
Target Group
Demographics
Male & Female
NCCS A
27-40 years
Approach and Methodology
In-Depth Interview
Lasting up to 90 minutes
At a Central Venue
Sample Size: 16 IDIs
Market: Delhi, Mumbai, Hyderabad & Chennai
Usership
Must have experience with a private hospital in the last 2 years (either as a patient or as a caregiver for someone in their family- must be a serious case –not flu types)
Must have taken up a full body checkup in the last 2 years.
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