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Research Objectives
Understand the alternate accommodation users’ attitude and decision-making process.
Travel habits, attitude, and frequency
What drives decision-making for various accommodations and where alternate accommodations fit
Understand the process of selecting the apt accommodation and the travel partner
Target Group
Demographics
Male & Female
A1+
18-40 years
Working Professionals and businessman, students
Approach and Methodology
In-Depth Interview
Lasting up to 90 minutes
At a Central Venue
Sample Size: 36 IDIs
Market: Delhi & Mumbai
Usership
Have booked alt accommodations at least twice in the last 1 year from booking.com/Airbnb for predominantly domestic travel
Regular travelers – well traveled domestically and internationally – average at least 3 trips every year
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