Research Objectives
To understand the purchase behavior, motivations, triggers and barriers of consumers in the three categories of footwear: Hawaii, PU and Sport Shoes.
To understand the current perception/residual brand equity of client’s brand and where it stands on key parameters versus competition.
Target Group
Males and Females (70:30)
21 to 40 years
Single, Married, and Married with kids
Student, YWA, Working (Skilled & Unskilled), Trader
SEC B & C
Approach and Methodology
Focus Group Discussion
With 8 Respondents
1.5 to 2 hours
At a central location
SAMPLE SIZE: 11 FGDs
MARKET: Patna, Gorakhpur & Chennai
Usership
Mix user of sport shoes, Hawaii & PU (Slippers/sandals).
Mix purchaser of sport shoes, Hawaii & PU in the last 1 year.
Mix brand user
Sports Shoes: Sparx, Campus, Columbus, Action, Abros
Hawaii & PU: Paragon, Relaxo, Liberty, Bata, VKC, Aqualite.
