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E-Commerce

The Devil is in the Details: Cracking E-Commerce UX Code

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Research Objectives

  • To understand the customer’s interaction with UI/UX of Client’s app and understand how they perceive it different from other companies

  • What are the kind of issues that customers have faced with Payments on client’s app and other companies and what more are they looking for from Payments on client’s app

  • To understand how customers find a particular product (Search vs Burger Menu vs Home Page) and can the experience be made improved further

  • How do customers like their Search Experience on client’s app vs other companies and what more are they looking for to improve it further

Target Group

Demographics

  • Male & Female

  • NCCS A

  • 18-45 years [25-35 yrs, 36-45 yrs]

Approach and Methodology

One-on-one Interview

  • Lasting up to 60 minutes

  • At Client’s Lab

Sample Size: 36 IDIs

Market: Delhi, Bangalore & Mumbai

Usership

  • Frequent online shoppers from Jabong/Myntra/Flipkart/Amazon etc.

  • Must do online shopping at least 1-2 times a month

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