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Research Objectives
Understand the Biscuit Consumer & it’s Role in the Snacking Space.
Exploring and unearthing the core category codes, rituals, attitudes towards Biscuits.
Deconstructing the brand equity of client’s brand vs key Competition.
Target Group
Females
25-35 years (Kids between 2 -10 years)
33-45 years (with kids between 8 -15 years) Working Women and Homemakers
SEC: A/B
Approach and Methodology
Extended Group Discussion
With 8 Respondents
Lasting up to 2.5 hours
At a central location
SAMPLE SIZE: 24 EGDs
MARKET: Ludhiana, Moga, Una, Shimla, Jind & Panipat
Usership
Open to trying new products
Regular consumers of biscuits (Entire Family)
Consume biscuits at least 4-5 days a week
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