• This methodology is an effective method of exploring and comparing views and opinions. These discussions encourage a spontaneous and free-flowing exchange of opinions and ideas among respondents.

• This technique is eminently suitable for researching subconscious areas of rigidity and flexibility across a group and is highly appropriate for identifying perceptions.

• It is most useful in activities involving situations where individuals sharing their thoughts results in enhanced discussion and improvisation upon exposed stimulus or idea.

• If you are planning to conduct focus group discussions and you are confused about respondent recruitment then you are at the right place. Think Design is an experienced recruitment partner for many clients.

• Depth interviews are a suitable data collection module for aspects where discussion is based on individual experiences.

• They bring out richer data with anecdotes and are better suited for discussion on personal topics such as motherhood.

• It involves one-on-one conversations between researchers and participants. They provide detailed insights into participants' thoughts, emotions, motivations, and behaviors, allowing for the exploration of complex topics.

• These interviews offer flexibility, confidentiality, and real-time feedback, and can be used for market research, product development, and social sciences to understand consumer preferences, user needs, and attitudes.

• Usability/UX testing aims to unravel the quality of a user’s experience when interacting with products or systems, including websites, software, applications, or an interface on any device.

• A good user experience is defined by Effectiveness, Efficiency which therefore contributes to the overall satisfaction of the user/consumer.

  • Intuitive Design: a smooth, nearly effortless understanding of the architecture and navigation of the interface.

  • Ease of Navigation: how fast does a user who has never visited the interface before, navigate and accomplish basic tasks.

  • Efficiency of Use: the ease and swiftness with which the user accomplishes key tasks.

  • Memorability: how the recall and memory of the interface aids future effective interactions.

  • Subjective Appeal: overall appeal, likeability, and efficiency from the user’s POV.

• Ethnographic Consumer session is a unique means of experiencing/observing and discussing with the consumer in their natural habitat. It aids in the complete unraveling of the consumer and their interaction with various categories.

• Ethnographic research provides a comprehensive understanding of a product's fit into a consumer's lifestyle, revealing their behavior and beliefs, and offering valuable insights for marketers and product developers.

• Researcher involves observing, listening, and probing the environment to uncover insights that optimize brands and engage consumers. We identify contradictions between people's words and actions, aiming to create products and services that connect with their emotions and intentions. Home-based ethnographies typically last 2-2.5 hours.

• Shop-along research is a one-on-one, in-depth interview method that examines actual shopping behavior during a shopping experience. Topics include product displays, layout, lighting, and staff availability. Questions include where to begin, navigation, product placement, brand influence, product accessibility, and package information.

• This method is commonly used to gain real-time feedback from consumers. Common shopping experiences include supermarkets, big box stores, retail stores, pharmacies, shopping malls, and car showrooms.

• A trained researcher observes and questions shoppers about the shopping environment, product, and category. A recording device captures video details for analysis.

• Qualified respondents of a product or category or frequenting a targeted business location are recruited through market research companies or on-site intercepts and Think Design Research helps you to recruit such respondents for your next shop-along interviews.

• A diary study research allows businesses to observe consumers' daily lives, uncovering hidden patterns and expectations. Participants record their thoughts, feelings, and actions, using methods like physical notes, smartphone apps, or voice recordings, thereby revealing hidden patterns and creating designs that resonate with their target audience.

• A diary study involves participants recording their thoughts, feelings, and actions for a specific period, aiming to provide an accurate view of everyday interactions with products, services, or situations, enabling researchers to identify trends, learn human behavior, and improve offerings.

• Participants use digital tools for real-time data collection and multimedia entries, while traditional paper forms or notebooks are used for more intimate and approachable experiences.

• Consumer Immersion is a unique method that allows clients to engage with and ask questions of consumers in a controlled environment.

• Consumer Immersion is a research method that brings clients closer to consumers, allowing them to learn from their conversations about products and services, and convincing internal clients of certain consumer attitudes or behaviors.

• We can recruit various consumer segments, such as young singles, early families, late families, empty nesters, or customers from multiple companies, allowing clients to explore opinions of a product or service across a wide range of consumers.

• Ideation workshops in both consumer and B2B marketplaces aim to satisfy unmet customer needs through creative brainstorming sessions. Market research, such as personal interviews, focus groups, and surveys, helps uncover consumer needs and desires for easier, faster, cheaper, or more effective solutions. The goal is to develop improved products or line extensions.

• Given the lens of the Consumer, Category, and Brand, the discussion would require exhaustive involvement and activity participation

• This methodology also allows us to engage in a variety of focussed projective techniques (Collages, Associations, Relationship Technique, Obituary, etc..) and synthesize various consumer ideas.

• Connect with leaders, executives, and specialists across various sectors. Their expertise provides valuable perspectives on market trends and emerging opportunities.

• Gain deep insights into industry shifts, customer preferences, and competitive landscapes. This helps brands stay ahead of market changes and consumer demands.

• Expert opinions help refine product development, marketing strategies, and business decisions. This ensures alignment with industry expectations and customer needs.

• Discover gaps in the market and explore potential areas for expansion. Expert feedback helps businesses position themselves for long-term success.

• Conducted through in-person meetings, video calls, or phone interviews. The format is tailored to ensure convenience and depth of insight.

• Discussions are unbiased and securely managed for accurate data collection. The findings provide actionable recommendations for business growth.

To gain deeper exploration of customer opinions, preferences, and behaviors, capturing non-verbal cues and emotions. We have an experienced team to find the ideal profiles for conducting in-depth interviews.

We will help you to find right participants to understand how people live their lives, interact with various categories through engaging with consumers in the context of their behaviors.

Evaluate product usability, design, and functionality with real users in their natural environment. This helps identify pain points and improve user experience. Remote testing eliminates travel and facility costs while allowing access to diverse participants across locations. Businesses can test products efficiently with a broader audience.

Participants engage in structured, multi-day discussions at their convenience. This allows for deeper reflection and more thoughtful responses compared to traditional methods. Online bulletin boards capture evolving thoughts, behaviors, and emotions over time. This provides brands with a more comprehensive understanding of consumer decision-making.

Mobile research allows participants to share insights instantly through surveys, video diaries, and in-the-moment responses. This captures authentic consumer behavior as it happens. Respondents engage from anywhere, reducing barriers to participation. This method is ideal for busy professionals, younger demographics, and hard-to-reach audiences.

MROCs allow brands to build private online communities where participants share insights over days, weeks, or months. This fosters deeper understanding of consumer behaviors and preferences. Participants engage in discussions, polls, video uploads, and interactive tasks. This multi-method approach captures authentic, evolving opinions.

• In-Home Use Tests (IHUTs) provide authentic, real-time feedback by allowing consumers to test products in their natural environment.

• Consumers use products at home for accurate and practical evaluations. Captures genuine reactions and long-term usability insights.

• Professionally recruited and screened participants ensure reliable data. Detailed feedback on performance, convenience, and satisfaction.

• Identifies strengths and areas for improvement before market launch. Helps brands refine usability, packaging, and overall product experience.

• Think Design Research handles recruitment, distribution, and data collection. Ensures seamless execution for actionable consumer insights.

• IHUTs provide brands with real-world validation, enhancing product development and ensuring market success.

• Central Location Tests (CLTs) provide controlled environments for consumer testing, delivering valuable insights for product refinement before launch. 

• Conducted in malls, laboratories, or supermarket-style setups. Ensures consistency and reliability in consumer feedback.

• Food and beverage tastings to evaluate flavor, texture, and appeal. Packaging surveys to assess design and functionality before market release.

• Mimics real-world conditions for authentic evaluations. Provides quick and actionable feedback for product optimization.

• End-to-end management, including venue selection and participant recruitment. Efficient execution to streamline the research process.

• CLTs help brands refine their products with data-driven insights, ensuring successful market entry and consumer satisfaction.

• We assist food and beverage brands in refining their products through in-depth taste testing, ensuring market success.

• Respondents sample food or drinks and provide detailed feedback. Conducted in a facility or central location for controlled evaluation.

• Determine the preferred recipe or flavor for a new product. Ranked product taste against competitors to identify strengths and gaps.

• Carefully selected and trained testers assess flavor profiles. Evaluate products based on taste, texture, color, and other key attributes.

• Identify areas for improvement to enhance consumer appeal. Select the best-performing product formulation for launch.

• Obtain consumer consent to use positive feedback in advertisements. Leverage real testimonials for promotional materials and brand positioning.

• Our data-driven approach ensures that brands develop market-ready products with maximum consumer preference and success.

• This methodology is an effective method of exploring and comparing views and opinions. These discussions encourage a spontaneous and free-flowing exchange of opinions and ideas among respondents.

• This technique is eminently suitable for researching subconscious areas of rigidity and flexibility across a group and is highly appropriate for identifying perceptions.

• It is most useful in activities involving situations where individuals sharing their thoughts results in enhanced discussion and improvisation upon exposed stimulus or idea.

• If you are planning to conduct focus group discussions and you are confused about respondent recruitment then you are at the right place. Think Design is an experienced recruitment partner for many clients.

• Exit interviews capture structured feedback from departing employees or customers, helping businesses identify trends and areas for improvement.

• Using quantitative methods, responses are measured consistently, allowing for clear comparisons and actionable insights.

• Analyzing exit data helps pinpoint recurring issues, such as job dissatisfaction, workplace culture gaps, or product/service shortcomings.

• Businesses can make data-backed decisions to enhance employee engagement, customer loyalty, and overall satisfaction.

• Conducted through surveys, online forms, or structured interviews, exit research is efficient, scalable, and provides reliable data for strategic improvements.

• Mystery shoppers assess customer service, product quality, and brand compliance using standardized criteria, ensuring measurable insights.

• Businesses gain firsthand data on how employees interact with customers, identify service gaps, and improve overall satisfaction.

• Structured scoring systems allow brands to track performance over time, compare locations, and benchmark against industry standards.

• Insights from mystery shopping help businesses refine employee training, improve service consistency, and enhance operational efficiency.

• Conducted in physical stores, online, or via phone, this research method provides broad and actionable data without disrupting daily operations.

• CAWI enables automated, web-based surveys, allowing businesses to collect large-scale quantitative data quickly and cost-effectively.

• Surveys can include multimedia elements like images, videos, and interactive questions, enhancing engagement and response accuracy.

• Automated data collection ensures instant processing, enabling businesses to analyze trends and make data-driven decisions faster.

• CAWI eliminates geographical limitations, allowing brands to reach diverse demographics while targeting specific audience segments.

• Self-administered online surveys reduce interviewer influence, ensuring unbiased responses while minimizing operational costs.

• Expert-led one-on-one interviews for real-time consumer feedback.

• Analyze brand perception, user experience, and purchase behavior.

• Provide insights to enhance design, performance, and market positioning.

• Controlled evaluations with potential buyers interacting with vehicles.

• Identify strengths, pain points, and competitive advantages.

• Comparative analysis ensures vehicles align with market demands.

We are associated with flowresAI to provide virtual backroom where research interactions are streamed. Access to a separate backroom where client/researchers can observe respondents and chat with a moderator without interfering in the meeting discussion. A virtual backroom is a place for collaboration between the client and the researcher. Clients can easily share stimulus files with the moderator, and share real-time media.

Our moderator is highly qualified and has extensive backgrounds in psychology, sociology, anthropology, linguistics, and client-side marketing. They encourage participants to talk, prompting the discussion in appropriate directions to ensure all issues are covered, and changing the direction of the discussion when a point is felt to have been sufficiently covered. Our moderator is capable to 'control' the group interaction to ensure that the viewpoints of all participants are allowed to be expressed.

They identify and minimize the effect of these types of participant. By anticipating the likely behavior of individuals, our moderator can be in a better position to maintain continuity and an easy exchange of opinions and thoughts between individuals. Round of Questions and prompts must be completely free of bias. They are experts in carrying the discussion consist of genuine opinions of the group participants and not 'assisted answers'.

We offer facilities across India with association of facility provider that are geared for our clients. They are fully equipped and designed to provide a fresh and inspiring environment. Both the people in front as well as behind the mirror are comfortable and at ease in their surroundings.In-house catering, simultaneous translation capability and equipment, A/V equipment, video streaming, Internet access, and comfortable space in both the interviewing and back rooms allows the freedom to focus, listen, learn, and ultimately get the very best from the research.

We help qualitative researchers remove the language barrier in their research by converting audio recordings into written form to facilitate the insight process. Our highly skilled transcribers have both professional language and transcription ability to provide fast, accurate transcriptions of audio and video files in the language spoken and/or the language required by you and your client.​Providing transcription services for the group discussions, in-depth interviews or any other kind of qualitative study and we are able to offer you a highly optimised service to deliver rapid turnaround of transcripts to achieve the insight you need.​

Your qualitative research has probably changed immensely with new and emerging technology. If you’re planning a global qualitative research project, we can help you to unlock the insight and information you need.​ In addition to our multilingual written translation and transcription services, we can provide interpreting and verbal translation in any focus group and qualitative interview environment, simultaneously, consecutively or after the event.​

In-person research should be conducted using broad observations rather than transcription-style notes. Focus on key themes, patterns, and standout moments, rather than transcribed words. Avoid jotting down every response, note ideas that influence analysis or reflect consensus. Balance notes with non-verbal cues, and pay attention to participant engagement. The best notes highlight meaningful moments, important insights, and behaviors aligning with research goals.

Our low-cost web streaming service is designed for market research projects, allowing clients to watch live web streams from various locations. The service is accessible even in venues without broadband or inadequate connection speed. Video technicians set up recording equipment and monitor the web stream, while HD video recordings are handed over to the researchers.​

For over a decade, we have been specializing in professional audio & video recording for qualitative research projects, using high-definition cameras and high-quality sound recordings. We have worked with various market research companies in various venues, including exhibition halls, hotels, car dealerships, supermarkets, and respondents home. ​

Eye tracking is a valuable tool for understanding human behavior, influencing fields like psychology, neuroscience, and clinical research. It provides insights into consumer behavior, product placement, packaging design, advertising, and user experience, enabling businesses to optimize processes and make improvements.​