Diabetes Diaries: Navigating Life, Lifestyle, and Health Support
Research Objectives
Expert
Their anxieties, needs and fears in regard to the ailment.
To understand the changes they have made to ensure a healthy life
To see the relevance and role of brands, institutes, doctors and family members and any other source of information who have helped them through the transition
Patients
Their anxieties, needs and fear in regard to to diabetes.
To understand their journey from diagnosis to acceptance of the disease
To understand the changes they have made to ensure a balanced healthy life
To see the relevance and role of brands, institutes, doctors and family members who have helped them through the transition
Patients’ Caregivers
To understand the key caretaker’s perception of the affected person’s health in relation to diabetes: causes, lifestyle changes
The key pain points post diagnosis and what can be done to better them
Approach and Methodology
In-Depth Interview at home/clinic
Lasting up to 75 minutes
SAMPLE SIZE:
Expert Interview: 6
Patients Interview: 16
Patients’ Caregivers: 4
MARKET: Delhi, Kolkata, Baroda & Mysore
Target Group
Female
28-33 Years, 34-40 Years
Housewife
SEC: A & B
Married with kid
Usership
Doctors – General Practitioner & Diabetologist
Must have treated at least 6-15 Diabetic patients in the age group 35 – 45 Years in last 3 months.
Should be aligned with some Reputed Hospitals or should have their own clinic.
Patients
Type 2 Diabetes Patient diagnosed within six months to two years.
Patients’ Caregivers/Spouse
Caregivers/Spouse of patients diagnosed with Type 2 Diabetes within six months to two years.
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