Case Studies
Explore our diverse range of customized, modern, and hybrid research methodology case studies that highlight our expertise and sucessful project outcomes.
Heated Decisions: Understanding Water Heater Needs and Innovation Cues
This consumer durables study uncovers usage patterns, emotional needs, and innovation cues around water heaters. It captures what bathing means in modern Indian homes, gaps in current appliances, and how brands can tap into wellness-driven narratives
Bright Side Up: Fabric Cleaner Perception, Usage & Brand Communication
This FMCG study explores perceptions of cleanliness, progress, and product effectiveness. It uncovers what whiteness and brightness mean, brand loyalty drivers, and how users decode visual and verbal cues in detergent communication.
Energy in a Bottle: Testing Appeal of a New Drink Category in India
The study evaluates multiple beverage categories—coffee, energy drinks, juices—based on taste, packaging, and routine fit. Feedback from moms, students, and professionals informs how new drinks can claim their space in India's competitive market.
Gen Z Goals: Unpacking Finance, Fandom, and Spending Priorities
Conducted via a digital diary and virtual playgroup, this study captures how Gen Z perceives, earns, and spends money. It explores financial tools, transaction apps, passion points, and emotional associations with saving, spending, and investing.
Travel Calling: What Makes a Destination Aspirational for Young Indians
It explores how travel connects to identity, aspiration, and lifestyle—especially among those who have visited or plan to visit Singapore. The findings spotlight how travelers research, dream, and decide—offering cues to build emotional resonance in destination marketing.
Gifted Delights: Consumer Triggers and Barriers in FMCG Gifting Packs
This study unpacks the gifting behavior around sweets, chocolates, and festive hampers. It identifies triggers, brand preferences, and packaging expectations during festivals. Insights help reposition everyday FMCG items as thoughtful gifting options.
Step by Step: Behavioral Insights into the PU, Hawai & Sports Footwear Market
This fashion study evaluates buying behavior for sports shoes, PU sandals, and Hawai chappals. Participants reflect on brand equity for Relaxo, Bata, Campus, and others, revealing how comfort, price, and purpose drive purchase decisions.
Crunch Time: Rebooting the Hi-Fibre Digestive Biscuit Category
Through a mix of ethnographic interviews, online boards, and MGDs, this study explores consumption rituals of high-fibre digestive biscuits. The study identifies key motivations, brand disconnects, and communication gaps that influence trial and loyalty.
