OUR WORK

This study examines how health trends and shifting consumer preferences are driving the rise of non-alcoholic beers. It highlights key market disruptions, insights from expert interviews, and demographic factors that influence choices, providing actionable cues for brands to stay competitive.

This study delves into how friends, family, and social peers shape used car purchases. It highlights the impact of trusted recommendations, peer comparisons, and social validation, revealing key drivers and cues for brands to leverage in building consumer trust.

This study examines the Indian EV market, assessing consumer readiness for mass-market electric vehicles. It explores buyer needs, market trends, and factors driving or hindering EV acceptance, offering insights for brands and policymakers shaping India’s electric future.

This study uncovers why Gen Y and Z car buyers still choose midsize sedans over SUVs, exploring their preferences, likes and dislikes, and key product needs. It reveals the factors behind sedan loyalty and identifies future design directions for this evolving segment in India.

This study evaluates a new animatic film for a medicated soap, assessing if it resonates with users, drives purchase intent, and meets criteria like storyline clarity, brand fit, and believability among key decision-makers who use top medicated soaps.

This study explores how urban families buy ACs and refrigerators, tracking their journey from first thoughts to purchase. It reveals key brand touchpoints, measures satisfaction, and tests new brand ideas with users and recent buyers of top premium brands.

This study explores how Gen Z and Millennials shop for fashion online, what they expect from brands, and what builds loyalty. It also compares top e-commerce platforms to uncover ways brands can better connect with today’s young, trend-driven shoppers.

This study explores the motivations and lifestyles of camera-focused smartphone buyers, examining what drives their choices, how they use their devices, and the features they expect in their next phone, offering insights into users from practical to tech enthusiasts.

This consumer durables study uncovers usage patterns, emotional needs, and innovation cues around water heaters. It captures what bathing means in modern Indian homes, gaps in current appliances, and how brands can tap into wellness-driven narratives

This FMCG study explores perceptions of cleanliness, progress, and product effectiveness in detergent usage. It uncovers what whiteness and brightness mean to consumers, brand loyalty drivers, and how users decode visual and verbal cues in detergent communication and advertising.

The study evaluates multiple beverage categories—coffee, energy drinks, juices—based on taste, packaging, routine fit and consumer preferences. Feedback from moms, students, and professionals provides insights into how new drinks can claim their space and stand out in India's market.

Conducted via a digital diary and virtual playgroup, this study captures how Gen Z perceives, earns, and spends money in today's dynamic economy. It explores financial tools, transaction apps, passion points, and emotional associations with saving, spending, and investing behaviors.