Case Studies
Explore our diverse range of customized, modern, and hybrid research methodology case studies that highlight our expertise and sucessful project outcomes.
Heated Decisions: Understanding Water Heater Needs and Innovation Cues
This consumer durables study uncovers usage patterns, emotional needs, and innovation cues around water heaters. It captures what bathing means in modern Indian homes, gaps in current appliances, and how brands can tap into wellness-driven narratives
Bright Side Up: Fabric Cleaner Perception, Usage & Brand Communication
This FMCG study explores perceptions of cleanliness, progress, and product effectiveness in detergent usage. It uncovers what whiteness and brightness mean to consumers, brand loyalty drivers, and how users decode visual and verbal cues in detergent communication and advertising.
Energy in a Bottle: Testing Appeal of a New Drink Category in India's Market
The study evaluates multiple beverage categories—coffee, energy drinks, juices—based on taste, packaging, routine fit and consumer preferences. Feedback from moms, students, and professionals provides insights into how new drinks can claim their space and stand out in India's market.
Gen Z Goals: Unpacking Finance, Fandom, and Spending Priorities Through Modern Lenses
Conducted via a digital diary and virtual playgroup, this study captures how Gen Z perceives, earns, and spends money in today's dynamic economy. It explores financial tools, transaction apps, passion points, and emotional associations with saving, spending, and investing behaviors.
Travel Calling: What Makes a Destination Aspirational for Young Indians
It explores how travel connects to identity, aspiration, and lifestyle—especially among those who have visited or plan to visit Singapore. The findings spotlight how travelers research, dream, and decide—offering cues to build emotional resonance in destination marketing.
Sip with Purpose: Mapping Functional Beverage Routines and Relevance
It explores the routines, motivations, and perceived benefits of a functional drink across moms, students, and young professionals. The research maps taste expectations, ideal formats, emotional payoff moments for consumption, and opportunities for brand positioning in the market.
Gifted Delights: Consumer Triggers and Barriers in FMCG Gifting Packs
This study unpacks the gifting behavior around sweets, chocolates, and festive hampers. It identifies triggers, brand preferences, and packaging expectations during festivals. Insights help reposition everyday FMCG items as thoughtful gifting options.
Step by Step: Behavioral Insights in PU, Hawai & Sports Footwear Market Dynamics
This fashion study evaluates buying behavior for sports shoes, PU sandals, and Hawai chappals. Participants reflect on brand equity for Relaxo, Bata, Campus, and others, revealing how comfort, price, purpose, and style preferences drive purchase decisions and brand loyalty.
Crunch Time: Rebooting the Hi-Fibre Digestive Biscuit Category With Consumer Insights
Through a mix of ethnographic interviews, online boards, and MGDs, this study explores consumption rituals of high-fibre digestive biscuits. The study identifies key motivations, brand disconnects, communication gaps, and factors that influence both trial and long-term loyalty.
