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Watt’s Next: Gauging Mass-Market EV Readiness in Indian Cities
Research Objectives
To understand the current EV market scenario in India.
Validate the acceptability of mass market electric vehicles in Indian market from various aspects.
To understand the key requirements and future perspective of potential EV buyers.
Approach and Methodology
In-Depth Interview
Up to 60 Minutes
In-Person at a central location
Sample Size: 50 IDIs
Market: Delhi NCR, Mumbai, Bangalore, Kolkata & Nagpur
Target Group
Male & Female (90:10)
18– 55 years
Single, Married with/out kid
Student, Working, Housewife, Business
NCCS – A1
Usership
Electric 2W Owners –
Mix of Ather 450 Plus/ 450X, Revolt RV300/ RV400, Ola S1/ S1 Pro, no 4-Wheeler in the family.
Should be a regular user of the electric 2W.
Tata Altroz, Hyundai Grand i10 Nios/ Elite i20, Maruti Suzuki Swift/Baleno Owners
Planning to buy a hatchback as additional car in next 6 months and have already visited dealership.
Tata Nexon EV Owners
Minimum distance driven – 7,000km since purchase
Car purchase at least 6 months ago
Public charger usage experience.
Should have used vehicle both on city roads and highways
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