Driving Preference: Why Midsize Sedans Still Matter for Gen Y and Z Drivers

To understand reason of preference for Mid-size sedan by customers
To understand the different parameters on which Sedan is preferred over SUV by the customers
To identify likes & dislikes in terms of pre & post purchase
To understand the specific product needs of Generation Y & Generation Z Customers for Mid Sedan Segment.
To establish future product & design direction preferred in this segment amongst buyers

In-Depth Interview

Sample Size: 120 IDIs

Market: Delhi NCR, Bangalore, Ahmedabad & Kolkata

Must be a car owner and have purchased their current car worth 7-20 lakhs in the last 2 years.
Fuel Type Preference: Petrol:Diesel – 80:20
The respondent must be the vehicle owner/decision maker or main user of the car.
Only personal car users (White Number plate; No CNG Fuel type).
Minimum vehicle running 5000 kms
Mixed brand owner of – Maruti Suzuki Ciaz/ D’zire/ WagonR/ Swift, Honda City, Hyundai Verna, and Skoda Rapid.
Owners of SUV (Brezza, Venue, Creta, Seltos) who have considered Sedan (City, Ciaz, Verna and Rapid) and rejected them.

Driving Preference: Why Midsize Sedans Still Matter for Gen Y and Z​ Drivers