Qualitative Research Fieldwork

This methodology is an effective method of exploring and comparing views and opinions. These discussions encourage a spontaneous and free-flowing exchange of opinions and ideas among respondents.

This technique is eminently suitable for researching subconscious areas of rigidity and flexibility across a group and is highly appropriate for identifying perceptions.

It is most useful in activities involving situations where individuals sharing their thoughts results in enhanced discussion and improvisation upon exposed stimulus or idea.

If you are planning to conduct focus group discussions and you are confused about respondent recruitment then you are at the right place. Think Design is an experienced recruitment partner for many clients.

Depth interviews are a suitable data collection module for aspects where discussion is based on individual experiences.

They bring out richer data with anecdotes and are better suited for discussion on personal topics such as motherhood.

It involves one-on-one conversations between researchers and participants. They provide detailed insights into participants' thoughts, emotions, motivations, and behaviors, allowing for the exploration of complex topics.

These interviews offer flexibility, confidentiality, and real-time feedback, and can be used for market research, product development, and social sciences to understand consumer preferences, user needs, and attitudes.

Usability/UX testing aims to unravel the quality of a user’s experience when interacting with products or systems, including websites, software, applications, or an interface on any device.

A good user experience is defined by Effectiveness, Efficiency which therefore contributes to the overall satisfaction of the user/consumer.

• Intuitive Design: a smooth, nearly effortless understanding of the architecture and navigation of the interface.

• Ease of Navigation: how fast does a user who has never visited the interface before, navigate and accomplish basic tasks.

• Efficiency of Use: the ease and swiftness with which the user accomplishes key tasks.

• Memorability: how the recall and memory of the interface aids future effective interactions.

• Subjective Appeal: overall appeal, likeability, and efficiency from the user’s POV.

Ethnographic Consumer session is a unique means of experiencing/observing and discussing with the consumer in their natural habitat. It aids in the complete unraveling of the consumer and their interaction with various categories.

Ethnographic research provides a comprehensive understanding of a product's fit into a consumer's lifestyle, revealing their behavior and beliefs, and offering valuable insights for marketers and product developers.

Researcher involves observing, listening, and probing the environment to uncover insights that optimize brands and engage consumers. We identify contradictions between people's words and actions, aiming to create products and services that connect with their emotions and intentions. Home-based ethnographies typically last 2-2.5 hours.

Shop-along research is a one-on-one, in-depth interview method that examines actual shopping behavior during a shopping experience. Topics include product displays, layout, lighting, and staff availability. Questions include where to begin, navigation, product placement, brand influence, product accessibility, and package information.

This method is commonly used to gain real-time feedback from consumers. Common shopping experiences include supermarkets, big box stores, retail stores, pharmacies, shopping malls, and car showrooms.

A trained researcher observes and questions shoppers about the shopping environment, product, and category. A recording device captures video details for analysis.

Qualified respondents of a product or category or frequenting a targeted business location are recruited through market research companies or on-site intercepts and Think Design Research helps you to recruit such respondents for your next shop-along interviews.

A diary study research allows businesses to observe consumers' daily lives, uncovering hidden patterns and expectations. Participants record their thoughts, feelings, and actions, using methods like physical notes, smartphone apps, or voice recordings, thereby revealing hidden patterns and creating designs that resonate with their target audience.

A diary study involves participants recording their thoughts, feelings, and actions for a specific period, aiming to provide an accurate view of everyday interactions with products, services, or situations, enabling researchers to identify trends, learn human behavior, and improve offerings.

Participants use digital tools for real-time data collection and multimedia entries, while traditional paper forms or notebooks are used for more intimate and approachable experiences.

Consumer Immersion is a unique method that allows clients to engage with and ask questions of consumers in a controlled environment.

Consumer Immersion is a research method that brings clients closer to consumers, allowing them to learn from their conversations about products and services, and convincing internal clients of certain consumer attitudes or behaviors.

We can recruit various consumer segments, such as young singles, early families, late families, empty nesters, or customers from multiple companies, allowing clients to explore opinions of a product or service across a wide range of consumers.

Ideation workshops in both consumer and B2B marketplaces aim to satisfy unmet customer needs through creative brainstorming sessions. Market research, such as personal interviews, focus groups, and surveys, helps uncover consumer needs and desires for easier, faster, cheaper, or more effective solutions. The goal is to develop improved products or line extensions.

Given the lens of the Consumer, Category, and Brand, the discussion would require exhaustive involvement and activity participation

This methodology also allows us to engage in a variety of focussed projective techniques (Collages, Associations, Relationship Technique, Obituary, etc..) and synthesize various consumer ideas.

Connect with leaders, executives, and specialists across various sectors. Their expertise provides valuable perspectives on market trends and emerging opportunities.

Gain deep insights into industry shifts, customer preferences, and competitive landscapes. This helps brands stay ahead of market changes and consumer demands.

Expert opinions help refine product development, marketing strategies, and business decisions. This ensures alignment with industry expectations and customer needs.

Discover gaps in the market and explore potential areas for expansion. Expert feedback helps businesses position themselves for long-term success.

Conducted through in-person meetings, video calls, or phone interviews. The format is tailored to ensure convenience and depth of insight.

Discussions are unbiased and securely managed for accurate data collection. The findings provide actionable recommendations for business growth.