Recruitment: Our recruitment process involves proactively identifying target groups through online associations, groups, or clubs, while a dedicated team ensures zero duplication among recruited respondents. Additionally, we maintain high standards of quality by conducting thorough telephonic background checks and performing physical verification in select cases.
Street Intercept: To ensure high-quality data collection, supervisors conduct random spot checks on interviewers and review previous interviews for accuracy. Additionally, we perform callbacks for 15-20% of intercepts to recontact respondents and confirm their participation.
Central Location Test: For central location tests, we recruit respondents internally or through agencies, with our QC team verifying all details and participant eligibility.