Food at Your Fingertips: Dynamics of Online Food Ordering and Consumer Preferences
Research Objectives
Brief understanding of the Indian consumer and the evolution of ordering in food
Understanding the preference of the right online ordering partner
Key Triggers and reasons for deciding the right partner
Perceptions and experience with other players
SWOT of key players in the market: Identify strengths of Client’s brand and Chinks in Competition
Identify need gaps and scope of improvement
Approach and Methodology
Focus Group Discussion (Multi Phases TVC Study)
With 8 people,
Lasting up to 120 minutes
At a Central Venue, In-home interview
Sample Size: 120 FGDs
Market: Delhi, Bangalore, Coimbatore, Lucknow, Ahmedabad, Mumbai, Nagpur, Chennai, Pune, Chandigarh, Guwahati, Jaipur & Indore
Target Group
Male and female
Age: 18-35 years (Split into 18-24 years, 25-35 years
SEC A
College Students, Early Jobbers, Working Professionals, Homemakers
Usership
Online Active Users: Must purchase
Offline Active Users
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