How the World Cup Impacts Media Habits and Online Retail Behavior
Research Objectives
Understanding the customer
Their lifestyle, routine, aspirations and challenges
Their media preference
What do they watch/read/ listen to
Effect of World cup on media habits
Diagnostic evaluation of the campaign
Unaided and aided recall of campaign
What is working and what is not working. What is their brand perception now after seeing the ad
Understand the possible gaps (if any) and what can be done to plug in those gaps
Approach and Methodology
Mini Group Discussion
With 5 Respondents
2 Hours
At a central location
SAMPLE SIZE: 6 MGDs, 6 Kitchen Audits & 6 IDIs
MARKET: Gurgaon & Bangalore
Target Group
Gender : Males and Females
Age group : 21 - 45 years
21-35 years
36-45 years
Profession:
Male: Mix of Salaried and Business professional
Female : Mix of working and homemakers
NCCS : A1,A2,A3
Usership
Must be using internet atleast 3-4 times a week.
Must be a regular online shopper.
Must have shopped online at least once in last three months.
Mixed user of Amazon, Flipkart, Meesho, Nykaa etc.
Healthy Clicks: Mapping Motivations and Barriers in Online Healthy Food Ordering
This study explores what “healthy food” means to Indian consumers and how digital food platforms fit into their health goals. The research uncovers motivations, app usage patterns, nutritional triggers, UX barriers, and opportunities to enhance the experience of ordering healthy meals.
Swipe Right on Insight: Dating and Matrimony App Landscape in India's Modern Era
This study explores evolving perceptions of dating and matrimony apps. It examines motivations, barriers, and differences between different online platforms. The insights reveal how consumers navigate love, social pressure, and digital identities in modern India.
The E-Commerce Equation: What Drives Online Shoppers and Brand Connections?
This study explores consumer reactions to a new brand campaign, assessing comprehension, likability, believability, and emotional connection. It also evaluates persuasiveness, urgency, and brand fit through focus groups across key cities with active online shoppers.