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Booked or Bounced? Evaluating the Ideal Hotel Booking Interface for Conversions
Research Objectives
To test and evaluate prototype app designs on the interface for hotel booking.
Approach and Methodology
UX Testing - Allow the respondent to explore the APP to elicit responses
Lasting up to 1 hours
At a Central Venue
SAMPLE SIZE: 12 IDIs
MARKET: Delhi & Bangalore
Target Group
Male
25-45 Years
Working Professional & Businessman
SEC: A1+
Married with/out kid
Usership
Must be taking at least 3-4 trips a year for leisure or business purpose.
Must be booking hotel online through OTA’s App.
Mix of leisure hotel booker and business trip hotel booker.
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