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Alexa, Book Me a Room: Voice-Activated Travel’s Future and User Preferences
Research Objectives
To test and evaluate prototype app designs on the interface for voice bookings on the client’s app.
Target Group
Male
NCCS A2B1
25-35 years
Working/Traders
Approach and Methodology
One-on-One Interview
Lasting up to 60 minutes
At a central location
Sample Size: 16 IDIs
Market: Ghaziabad & Kanpur
Usership
Offline Hotel Booker: Must be booking hotel through travel agent or walk into the hotel at least 2-3 times a year
Online Booker: Must book hotel through OYO/Goibibo etc at least 2-3 times a year.
Mobile Website Coming Soon.
+91 8447601778
+91 8076530971
Looking forward to hearing from you.
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