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Book Smart, Not Hard: Online vs Offline Hotel Booking Preferences and Insights

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • To evaluate propositions​

  • To understand the potential of the ideas​

  • To arrive of the proposition which would create a stronger disposition towards client’s brand.​

Target Group

  • Male

  • NCCS A

  • 18-30 years

  • Working Professionals and businessman, students

Approach and Methodology

Focus Group Discussions

  • With 8 Respondents

  • Lasting up to 90 minutes

  • At a Central Venue

Sample Size: 12 FGDs

Market: Chennai, Coimbatore & Madurai

Usership

  • Offline Hotel Booker: Must be booking at least 2-3 hotels a year for leisure/business trip through travel agent/ Over the call or walk-into the hotel.

  • Online Hotel Booker: Must be booking at least 2-3 hotels a year for leisure/business trip through OTAs like MMT/Goibibo/Cleartrip/Agoda etc.

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