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Exploring Soya Category: Current landscape of Soya Chunks in North India
Research Objectives
Understand the Retailers’ Perspective on the Soya Chunk Market. Organized Vs Unorganized Retail Perspective
Current landscape of Soya Chunks
Usage Pattern – Triggers
Type of consumers
Selling Parameters
Understand the Consumer’s perspective around Soya Chunks. The Triggers, awareness preferences, etc.
Current landscape of Soya Chunks
Usage Pattern – Triggers
Brand Play
Source of Awareness
Target Group
Retailers:
Unorganized/Kirana Shops, Modern Retail owners.
Consumers:
Male: Female
21-40 Yrs
NCCS A & B
Housewife, Student, YWA & Working
Approach and Methodology
In-Depth Interviews: 24 Retailers & 20 Consumers
CAWI: 430 Retailers & 400 Consumers
MARKET: UP, UK & Bihar
Usership
Retailers:
Retail outlets that stock Soya Chunks/Bedi.
Consumers:
Consumers who buy Soya Chunks/Bedi regularly
Consumers who consume Soya Chunks/Bedi at least 1-2 times a month.
