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With Great Data Comes Great Mobile Internet Boom and Enhanced User Insights

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • To understand mobile internet behavior​

  • To understand barriers to high data usage​

  • To gauge reactions to concepts on key parameters such as​

  • appeal, uniqueness, comprehension, relevance, etc.​

Target Group

  • Male

  • NCCS A/B

  • 18-21 years

  • College Students

Approach and Methodology

Focus Group Discussions

  • With 8 Respondents

  • Lasting up to 90 minutes

  • At a central venue

Sample Size: 12 FGDs

Market: Delhi, Mumbai, Bangalore & Kolkata

Usership

  • 4G Smartphone users

  • Prepaid consumers

  • JIO USERS

  • Heavy data users [> 5 GB per month]

  • Can be Multi-Simmers

  • AIRTEL 3G USERS

  • Heavy data users [> 1 GB per month]

  • VALUE BRAND USERS

  • Mix of Aircel, Tata Docomo & Reliance –should be their primary SIM

  • Airtel/Idea/Vodafone to be the secondary SIM

  • Moderate data users [> 500 MB per month]

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