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Book Smart, Not Hard: Online vs Offline Hotel Booking Preferences and Insights
Research Objectives
To evaluate propositions
To understand the potential of the ideas
To arrive of the proposition which would create a stronger disposition towards client’s brand.
Approach and Methodology
Focus Group Discussions
With 8 Respondents
Lasting up to 90 minutes
At a Central Venue
Sample Size: 12 FGDs
Market: Chennai, Coimbatore & Madurai
Target Group
Male
NCCS A
18-30 years
Working Professionals and businessman, students
Usership
Offline Hotel Booker: Must be booking at least 2-3 hotels a year for leisure/business trip through travel agent/ Over the call or walk-into the hotel.
Online Hotel Booker: Must be booking at least 2-3 hotels a year for leisure/business trip through OTAs like MMT/Goibibo/Cleartrip/Agoda etc.
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