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Ctrl + Alt + Innovate: How SMEs Choose Digital Solutions and IT Providers
Research Objectives
To understand the factors that influence the decision-making process for SMEs.
We need to meet middle and top management of SMEs (small sized, mid sized and large/established SMEs) who take decisions on purchase of various business solutions (Internet, connectivity etc)
Approach and Methodology
Mini Group Discussion, In-depth Interview
With 4 people, One-on-one interview
Lasting up to 90 minutes
At a Central Venue
Sample Size: 16 MGDs & 18 IDIs
Market: Delhi, Mumbai, Bangalore & Pune
Target Group
Decision maker for selection of an I.T., Telecom & Internet business solution for their firm
Middle Management Enterprise Customers:
Managers/ Sr. manager (IT/Purchase/ Admin/Commercial/Finance dept.) of SMEs
Top Management Enterprise Customers:
CXOs + IT heads of SMEs
Mix of different SMEs: BFSI, Manufacturing, Entertainment / Media, IT/ITES, Health Care / Pharma, Hospitality / Travel etc.
Usership
Existing – Necessary to meet consumers who have got the TTBS connection in the last 1 year
Prospective - need to meet people who are currently evaluating a new partner and need a new service provider
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