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Gen-Z on the Go: How Young Travelers Book and Explore, and Engage Digitally
Research Objectives
Exploration and understating amongst Gen-Z
Self Perspective
Travel Perspective
Ring Side Perspective
Approach and Methodology
Mini/Peer Groups Discussion
With 4 friends
Lasting up to 120 minutes
At a Central Venue
Sample Size: 20 MGDs
Market: Chandigarh, Pune, Indore, Hyderabad & Jaipur
Target Group
Male & Female
NCCS A1
18-25 years
Must travel for leisure at least twice a year with friends and book hotel/flight online.
Usership
Must be booking hotel/flight through MMT/Cleartrip/Yatra/Goibibo/Agoda/Booking.com etc.
Must do other online activity like online shopping, making online payment, and being active on social media.
Must have a subscription of Hotstar/Netflix/Prime etc.
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