Gen-Z on the Go: How Young Travelers Book and Explore, and Engage Digitally

Research Objectives

Exploration and understating amongst Gen-Z

Self Perspective

Travel Perspective

Ring Side Perspective

Approach and Methodology

Mini/Peer Groups Discussion

With 4 friends

Lasting up to 120 minutes

At a Central Venue

Sample Size: 20 MGDs

Market: Chandigarh, Pune, Indore, Hyderabad & Jaipur

Target Group

Male & Female

NCCS A1

18-25 years

Must travel for leisure at least twice a year with friends and book hotel/flight online.

Usership

Must be booking hotel/flight through MMT/Cleartrip/Yatra/Goibibo/Agoda/Booking.com etc.

Must do other online activity like online shopping, making online payment, and being active on social media.

Must have a subscription of Hotstar/Netflix/Prime etc.

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